Ruby is crafted with natural ingredients, unique in color and flavor without colors or fruit flavorings being added. The spectacular taste and pink color come from bringing ingredients together in a secret trademarked process by Callebaut chocolate - famous cacao grower and processor. The bright pink color and flavor are naturally present in the ruby cocoa bean, yet can only be unlocked through a trademarked handling process and do not happen spontaneously in nature.
The ruby cocoa bean is distinctive because the fresh berry-fruitiness and color precursors are naturally present. These special cocoa beans are sourced from different tropical growing regions of the world using a careful selection method. Neither genus or origin determine the qualification for a cocoa bean to be a ruby bean. It’s the natural occurrence of the cocoa precursors that qualify a cocoa bean to have the ruby bean profile and evoke the ruby color and taste.
Try the new ruby couverture chips and experience a confection with a taste unlike anything before. Made from cocoa beans and using ingredients like chocolate, ruby is not yet classified as chocolate by FDA definition. It can only be called ruby and it stands alone as a shining star in its own category.