Privacy Policy

Effective Date: August 12, 2026
Last Updated: August 12, 2026

1. Who We Are and Scope of This Policy

Fancy Brands, Inc., doing business as Santa Barbara Chocolate Company (“Santa Barbara Chocolate,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, retain, and disclose personal information when you:

• Visit or use our website or online store;
• Create or use a customer account;
• Purchase, return, or inquire about a product;
• Contact customer service;
• Subscribe to marketing communications;
• Submit a product review, survey response, photograph, or other content;
• Participate in an affiliate, referral, wholesale, or promotional program; or
• Otherwise interact with us in connection with our products and services.

We sell and ship products only within the United States. Our website may be accessible from other locations, but it is intended primarily for customers in the United States.

This Privacy Policy does not apply to websites, applications, or services operated independently by third parties. Those services are governed by their own privacy notices.

2. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information You Provide

We may collect information that you provide directly, including:

• Name;
• Email address;
• Telephone number;
• Billing and shipping address;
• Customer-account and authentication information;
• Company name and business contact information;
• Order number;
• Products purchased, returned, or considered;
• Shopping-cart information;
• Purchase and transaction history;
• Refund, return, dispute, and chargeback information;
• Wholesale, resale, or affiliate information;
• Discount, referral, or promotional-code information;
• Marketing preferences;
• Product reviews, photographs, survey responses, and other submitted content;
• Customer-service messages and contact-form submissions; and
• Information about the recipient of a gift or shipment.

Information submitted through a public-facing product-review or similar feature may be displayed publicly along with the name, nickname, or other information you choose to provide.

Payment Information

Payment-card information is generally transmitted directly to and processed by our payment processors and financial-service providers.

We may receive limited payment-related information, such as:

• Payment method;
• Card type;
• The last four digits of a payment card;
• Transaction amount;
• Transaction status; and
• Payment or transaction identifiers.

We do not intend to receive or retain payment-card security codes.

Information Collected Automatically

When you use our website, we and our service providers may automatically collect information such as:

• Internet Protocol address;
• Cookie, browser, advertising, and device identifiers;
• Browser type;
• Device type;
• Operating system;
• Pages and products viewed;
• Links and buttons selected;
• Search terms entered on our website;
• Shopping-cart and checkout activity;
• Purchase and conversion events;
• Date and time of visits;
• Referring and exit pages;
• Advertising and campaign interactions;
• Website errors and performance information;
• General geographic location derived from an Internet Protocol address; and
• Other information about interactions with our website and electronic communications.

We do not intentionally collect precise GPS location through our online store.

Information From Other Sources

We may receive personal information from:

• Ecommerce and website-hosting providers;
• Payment processors and financial institutions;
• Shipping and delivery providers;
• Customer-service, email, review, and communications providers;
• Analytics and advertising providers;
• Affiliate and referral partners;
• Fraud-prevention and website-security providers;
• Another customer who provides your information as the recipient of an order or gift; and
• Public or business sources when reasonably necessary for wholesale-account verification, fraud prevention, or legal compliance.

Sensitive Information

Please do not send Social Security numbers, complete payment-card numbers, payment-card security codes, account passwords, or other unnecessary sensitive information through ordinary email or website forms.

3. How We Use Personal Information

We may use personal information to:

• Process and fulfill orders;
• Process payments, refunds, returns, disputes, and chargebacks;
• Arrange shipping and delivery;
• Create and maintain customer accounts;
• Provide customer service;
• Respond to questions, complaints, and requests;
• Communicate about orders, accounts, shipping, returns, recalls, service issues, or policy changes;
• Operate, maintain, secure, troubleshoot, and improve our website;
• Measure website traffic, performance, and customer interactions;
• Understand how customers use our website;
• Personalize website content or product recommendations;
• Send marketing communications when permitted;
• Measure and improve advertising;
• Attribute purchases to advertisements, affiliates, referral partners, or promotional campaigns;
• Detect and prevent fraud, abuse, unauthorized transactions, and security incidents;
• Enforce our terms, policies, contracts, and legal rights;
• Comply with tax, accounting, food-safety, product-traceability, regulatory, court, and other legal obligations;
• Establish, exercise, or defend legal claims;
• Support a proposed or completed merger, acquisition, financing, reorganization, or sale of business assets; and
• Create aggregated or deidentified information that cannot reasonably be linked to a particular person or household.

We may also use personal information for another purpose disclosed when the information is collected or with your permission.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Ecommerce, Hosting, and Technology Providers

These providers help us host and operate our website, maintain customer accounts, process website activity, provide website features, and maintain website performance and security.

Our ecommerce platform is provided by BigCommerce.

Payment Processors and Financial Institutions

These providers process payments, refunds, transaction authorizations, fraud screening, disputes, and chargebacks.

Shipping and Delivery Providers

Shipping and delivery providers may receive information such as a recipient’s name, address, email address, telephone number, order information, and delivery instructions as necessary to fulfill and deliver an order.

Customer-Service and Communications Providers

These providers help us operate email, contact forms, newsletters, customer support, product reviews, surveys, and other communications.

Analytics, Advertising, and Affiliate Providers

Analytics, advertising, affiliate, and marketing providers may help us:

• Understand website use;
• Measure website performance;
• Attribute sales to advertisements or referrals;
• Measure and improve advertising campaigns;
• Administer affiliate programs;
• Create or measure advertising audiences; and
• Display or personalize advertisements.

These services may include Google Analytics, Google Ads, StoreYa, affiliate platforms, advertising networks, social-media platforms, and similar providers.

Security, Fraud-Prevention, and Accessibility Providers

These providers help us authenticate activity, detect fraud, prevent abuse, provide website accessibility functions, maintain security, and comply with legal obligations.

Professional Advisers

We may disclose information to attorneys, accountants, insurers, auditors, consultants, and other professional advisers when reasonably necessary.

Government Authorities and Legal Recipients

We may disclose information when reasonably necessary to:

• Comply with a law, regulation, subpoena, court order, governmental request, or legal process;
• Meet a product-safety or regulatory obligation;
• Establish, exercise, or defend legal claims;
• Enforce our agreements or policies; or
• Protect the rights, property, health, or safety of our customers, employees, business, or others.

Business Transactions

Personal information may be disclosed or transferred as part of a proposed or completed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

At Your Direction

We may disclose personal information when you direct us to do so, request that we do so, or otherwise give us permission.

5. Cookies, Analytics, and Advertising Technologies

We and our service providers may use cookies, pixels, tags, local storage, application programming interfaces, server-side events, and similar technologies.

Some technologies are necessary to operate the website and may support:

• Shopping carts;
• Checkout;
• Customer-account login;
• Payment and transaction security;
• Fraud prevention;
• Website security;
• Saved preferences; and
• Other core website functions.

Other technologies may be used to:

• Measure website traffic and performance;
• Understand pages and products viewed;
• Measure customer interactions;
• Identify website errors;
• Attribute purchases to advertisements or referrals;
• Measure advertising campaigns;
• Limit repeated advertisements;
• Create or measure advertising audiences; and
• Personalize advertising.

Unless blocked by your browser, device, or another applicable control, analytics and advertising technologies may operate when you visit our website.

Analytics and advertising providers may receive information such as:

• Internet Protocol address;
• Cookie, advertising, or device identifiers;
• Pages or products viewed;
• Website and shopping-cart activity;
• Advertising interactions;
• Purchase or conversion events;
• Referring website or campaign;
• Approximate location; and
• General interests inferred from website activity.

These providers may collect information about online activity over time and across different websites or online services according to their own technologies and privacy practices.

Sale and Sharing Terminology

We do not sell customer lists or personal information in exchange for money.

Some state privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Under those definitions, certain disclosures of online identifiers or website activity to advertising providers may be considered a sale, sharing, or targeted advertising even when no money is exchanged.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Your Tracking Choices

You may be able to limit cookies and similar technologies by:

• Adjusting your browser or device settings;
• Deleting cookies stored in your browser;
• Using a browser privacy or content-blocking extension;
• Using advertising-choice settings made available by Google or other advertising providers; or
• Using the Google Analytics Opt-out Browser Add-on.

Cookie and advertising choices are ordinarily specific to a particular browser or device. You may need to repeat your choices when you use another browser or device, clear browser storage, or use private browsing.

Blocking all cookies may interfere with shopping-cart, account, checkout, or other website functions. Some technologies, such as server-side transaction or security events, may not be controlled by ordinary browser cookie settings.

Do Not Track and Browser Privacy Signals

Some browsers and browser extensions transmit “Do Not Track,” Global Privacy Control, or other privacy preference signals.

We do not currently respond to traditional Do Not Track signals. Our website does not currently provide a universal automated response to every browser-based privacy signal. Some third-party services may independently recognize or respond to particular signals according to their own practices.

You may also contact us using the information below if you have a question concerning an applicable privacy choice.

6. Email and Marketing Choices

You may unsubscribe from promotional emails by selecting the unsubscribe link contained in the message or by contacting us at info@santabarbarachocolate.com.

After you unsubscribe, we may retain a minimal suppression record so that we can continue honoring your request.

Unsubscribing from promotional messages does not prevent us from sending non-promotional communications relating to:

• Orders;
• Shipping;
• Returns;
• Refunds;
• Account security;
• Product-safety matters;
• Customer-service requests; or
• Other transactions or services you requested.

7. How Long We Retain Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The criteria we use to determine retention periods may include:

• The duration of the customer or account relationship;
• The time needed to fulfill an order and provide customer service;
• Return, refund, warranty, dispute, and chargeback periods;
• Tax, accounting, and financial-record requirements;
• Food-safety and product-traceability requirements;
• Fraud-prevention and security needs;
• Contractual obligations;
• Applicable statutes of limitation;
• Pending or reasonably anticipated disputes, claims, investigations, or litigation;
• Legal preservation or litigation-hold requirements;
• Marketing preferences and unsubscribe requests; and
• The configured lifespan of the applicable technology or service.

Transaction records may be retained for tax, accounting, traceability, dispute-resolution, and legal-compliance purposes even after a customer account is closed.

We may retain a minimal record of an unsubscribe or privacy request so that we can continue honoring it.

When information is no longer reasonably necessary, we may delete, deidentify, aggregate, or securely dispose of it.

8. Reviewing Information and Privacy Requests

Customers with an online account may be able to review or update certain account information by signing in to their account.

You may also contact us to request access to or correction of personal information associated with you.

Depending on where you live and whether an applicable privacy law applies to us, you may have rights such as the right to:

• Request access to personal information;
• Request correction of inaccurate information;
• Request deletion of certain information;
• Obtain a portable copy of certain information;
• Opt out of certain targeted advertising, sale, or sharing;
• Appeal certain decisions concerning a privacy request; and
• Exercise applicable privacy rights without unlawful discrimination or retaliation.

These rights are subject to applicable definitions, exceptions, limitations, and verification requirements. This section does not create rights beyond those provided by applicable law.

Submitting a Request

You may submit a privacy request through the following methods:

Email: info@santabarbarachocolate.com
Please use the subject line “Privacy Request.”

Telephone: (805) 477-7682

Mail:

Fancy Brands, Inc.
dba Santa Barbara Chocolate Company
Attn: Privacy Request
2112 Eastman Ave., Suite 113
Ventura, CA 93003

Verification

We may need to verify your identity before responding to an access, correction, or deletion request.

Depending on the request, we may ask you to confirm information such as:

• Name;
• Email address;
• Telephone number;
• Billing or shipping address; or
• Order number.

We will not ask you to provide a complete payment-card number or payment-card security code to verify a privacy request.

We may be unable to fulfill a request if we cannot reasonably verify the requestor’s identity or authority, or if an applicable exception permits or requires us to retain the information.

We may retain information when reasonably necessary to:

• Complete a transaction;
• Provide a requested product or service;
• Maintain product-safety or traceability records;
• Detect fraud or security incidents;
• Comply with tax, accounting, or other legal obligations;
• Exercise or defend legal claims; or
• Enforce our agreements and policies.

Where permitted by applicable law, an authorized agent may submit a request on your behalf. We may require reasonable proof that the agent has authority to act for you.

We will respond to privacy requests within the time and in the manner required by applicable law.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, network, transmission, or storage system can be guaranteed to be completely secure.

You are responsible for protecting your account credentials and notifying us promptly if you believe your account or personal information has been compromised.

10. Children’s Privacy

Our website and online store are not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 without legally required parental consent.

A parent or legal guardian who believes that a child has provided personal information to us may contact us using the information below.

11. Third-Party Websites and Services

Our website may link to websites, social-media platforms, payment services, videos, or other services operated independently by third parties.

We do not control those third parties or their privacy practices. This Privacy Policy does not apply to information collected independently by those services.

We encourage you to review a third party’s privacy notice before providing personal information to that service.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our information practices;
• Our website or services;
• Our service providers;
• Applicable law; or
• Our business operations.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of the page.

When appropriate, we may provide additional notice through our website, customer accounts, or email.

13. Contact Us

Questions, concerns, privacy requests, or requests for this Privacy Policy in an alternative accessible format may be directed to:

Fancy Brands, Inc.
dba Santa Barbara Chocolate Company
Attn: Privacy
2112 Eastman Ave., Suite 113
Ventura, CA 93003

Email: info@santabarbarachocolate.com
Telephone: (805) 477-7682