Blog

Making Chocolate | What is the Future?

Posted by

Making chocolate as a business and looking at what the future of chocolate making holds, requires a keen eye of the market.  As a chocolatier and small business owner like you, I ponder these business models and would like to share my discoveries in hope that it inspires and helps you grow your business. 

Because Santa Barbara Chocolate is upstream from most retail operations, as a wholesale chocolate supplier, we get to see trends before they make their way to the general retail market. We sell to many thousand chocolatier customers and as a result we see what the latest attitude and chocolate buying signals are in the gourmet American chocolate market. If you haven't already started your chocolate shop or chocolate business, you may want to read our article on starting a chocolate business before embarking into the chocolate making trends article below: Chocolate Shop Start Up

A Brief Survey on Chocolate Consumption

Chocolate has taken the top position in the world for the most frequently enjoyed confectionery. Chocolate leads the market at the highest consumption ratio of 37% world wide in confectionery.

Being one of the most highly-consumed products, chocolate is observed to be eaten on a weekly basis. Most respondents, upon inquiry, said that they eat chocolate more than 3 times a week. With such a high consumption, there are things that are necessary to address by most chocolate manufacturers. These will become driving factors in the market in upcoming months.

  • Would Cutting Sugar Improve Chocolate Health?
  • Can manufacturing Cut Sugar Through Higher Quality Chocolate Ingredients?

Underlying Health Concerns

It is necessary to address these concerns because diseases such as obesity and diabetes are health issues around the world and there is more publicity around sugar in confection.

What Is Acceptable in the Market?

There are many cheap tasting chocolates in the market riddled with high sugar content. According to a recent analysis conducted by Euromonitor, cutting down sugar and focusing on other essential quality ingredients can grow the chocolate business for chocolate manufacturers. This points to the use of higher quality bulk chocolate as an ingredient. Quality bulk chocolate tends to be lower in sugar and will in general improve overall eating experience while reducing sugar for a chocolate truffle or candy maker.

Consumer research shows that people are now more inclined than ever to choose pure chocolate or darker chocolate in an effort to cut back on artificial ingredients, sugar and salt. This change in lifestyle is what will urge chocolate makers to enhance the quality of ingredients within their chocolate truffles, chocolate bars and confectionery in order to improve sales and gain market share.

The Paradigm Shift of Product Strategy - Cut back on Sugar by Choosing Quality Chocolate

A few years back Cadbury marketed Bourneville, a dark chocolate bar, through mesmerizing advertisements. The focus was centered on a single message that Bournville is made from the highest quality cocoa beans which are hand chosen by one of their experts.

Ultimately Bourneville became a thriving success in the UK market as a dark chocolate choice.

A mindset that dark chocolate is better and healthier alternative as compared to other chocolates started with this marketing campaign. Scientifically there is proof that dark chocolate is the right choice and as a result chocolate makers worldwide have seen an increase in sales of dark chocolate. 

This adaptation of Cadbury going viral with dark chocolate challenged other chocolate manufacturers on the market such as Nestle. Nestle has recently announced that they will minimize the sweetness / sugar level of their chocolate products by 40%. The secret is in treating sugar crystals and altering their crystalline structures. The new chocolates manufactured using the advanced sugar crystals will enter the market by 2018.

The easiest way of cutting down sugar in chocolate truffles and chocolate bars is to use premium bulk chocolate ingredients (you get quality, lower sugar and full chocolate flavor). During their briefing, Euromonitor further stated, that consumers purchasing chocolates should be educated about the cocoa beans, premium ingredients and other added ingredients. This way, individuals will be well aware of what they are purchasing and how it is going to be beneficial or not for their health.

Candy Bar Size is a Question

Candy Bars where chocolate is not a main ingredient but rather sweetened peanuts, caramel, nougat and other fillings may remain with a high sugar content even if they are coated in a high cocoa solid dark chocolate. Chocolate with high cocoa solids such as a dark chocolate with 75% cocoa solids can have up to 25% less sugar than a standard coating chocolate.

According to the PHE, (Public Health England), if you are a chocolate manufacturer and you don’t wish to cut down on the sugar ingredients in your product, then simply reduce the size of the product. PHE is highly focused and concerned about meeting reduced sugar targets. The most sensible solution if sugar can't be reduced (due to caramel or nougat fillings), reduce the size of the candy so the serving size is smaller.

Reducing serving size along with choosing higher cocoa solid chocolate ingredients will improve the overall chocolate eating experience for your customer. Most chocolate consumers will agree that higher quality chocolate with less sugar makes the difference.

Consider quality with taste. Live Happy, Live Strong, Live Long. 

Interested in trying extra dark chocolate? Apply this code at checkout to get an introductory 15% off your first order: ChocolateHealth15

Famous Chocolate Brands

HISTORY OF FAMOUS CHOCOLATE BRANDS IN CALIFORNIAThe chocolate revolution came to California in the beginning of the 21st century turning San Francisco into the world’s chocolate capital. Around 218 chocolate makers and wholesaler dealers were doing business in this field, with twenty in the San Francisco Bay Area only.Chocolate drinks had been more popular than [...]

Read More »

Sandwich Cookies Recipe

Sandwich Cookies RecipeThe original chocolate sandwich cookie was invented in 1912. Nowadays these cookies are known worldwide in more than 100 countries. Popular flavors include Peanut Butter, Neapolitan, Birthday Cake and Red Velvet sandwich cookies. If you are like me, you will always prefer homemade treats, so keep reading.I have eaten sandwich cookies since I [...]

Read More »

Chocolate Diet Connected with Lower BMI

Dark Chocolate Diet Has a Connection with Lower Body Mass Index (BMI)The lifestyle we lead is quite different to the lifestyle our grandparents led 100 years ago. Our grandparents walked a lot more then we do. Entertainment back in the day was mopping the floor and dancing. Today we stick to screens of smartphones and [...]

Read More »

Flourless Chocolate Cake

Flourless Chocolate Cake is The Chocolate Cake You will Find at Almost Every Gourmet Restaurant.Flourless Chocolate Cake is found on many famous restaurant menus because it is a simple recipe with a big chocolate pay off. Rich and pleasing, the Santa Barbara Chocolate flourless chocolate cake recipe below will impress all and will likely become one [...]

Read More »

Best Hot Chocolate Recipe

Best Hot Chocolate RecipesHot chocolate, a sweet heated cocoa beverage created by the Maya more than 2,000 years ago. Normally in The United States people have thought of hot chocolate as being reserved only for cold weather while in other parts of the world all ages enjoy hot chocolate year round all day long. In South [...]

Read More »

How to Make Chocolate

Making chocolate from cocoa beans to finished chocolate couverture is a lengthy process and requires several steps. The complexity in making chocolate from bean to bar may limit smaller chocolate factories opportunities in crafting unique chocolate varieties, a diverse range of chocolate types or in having the chocolate meet certain certifications due to equipment limitations [...]

Read More »

Zika Prevention: Opinion from the Cacao Orchards

THE CDC SAYS TO AVOID MOSQUITO BITES TO PREVENT ZIKA VIRUS INFECTION. THE BEST ZIKA PREVENTION IS TO USE MOSQUITO REPELLANT AND TO WEAR FULL LENGTH CLOTHING WHICH OFFERS FULL SKIN COVERAGE. AVOIDANCE OF MOSQUITO AREAS IS OF COURSE GUARANTEED PREVENTION AND EASIEST. FULL CDC DETAILS HERE: https://www.cdc.gov/zika/prevention/READ OUR EXPERIENCE AND DISCOVERIES BELOW AND HOW WE RELATE CHOCOLATE [...]

Read More »

What Are Chocolate Truffles?

WHAT ARE CHOCOLATE TRUFFLESINTRODUCTION:“For some there is therapy, for the rest of us there is CHOCOLATE.”Chocolate is one delicacy that no one can refuse. The chocolate industry has been busy entertaining consumers by introducing creative delicacies with each being tastier and more exquisite than the previous. One such miracle happens to be “The Chocolate Truffle”.WHAT [...]

Read More »

How Much Caffeine is in Chocolate

***NEVER FEED YOUR PETS CHOCOLATE OR COCOA***IF YOUR PET EATS CHOCOLATE, CALL YOUR VETERINARY DOCTOR IMMEDIATELY TO GET PROPER ADVICE.How Much Caffeine is in Chocolate and How Much Chocolate can Kill a Dog?Eating chocolate is an exceptionally satisfying experience. We often tend to feel amazingly pleasant after this divine indulgence. Chocolate is the ultimate comfort [...]

Read More »

×
×