Ruby Chocolate (European identity name) and Ruby Cacao (USA identity name) are made from the recently discovered Ruby Cocoa Beans found in certain cocoa pods from a particular type of cacao tree growing in Ecuador and West Africa, but most importantly Brazil (the highest quality and most exotic variety Santa Barbara Chocolate seeks). Ruby Chocolate, a new cacao creation, is made with these rare cocoa beans using a special chocolate making process patented in Belgium. The patented process carefully preserves the flavor and color of the cocoa bean. As a result, Ruby Cacao retains a pink color resulting in pink chocolate or pink confections. It is pink without any added colors and has a flavor not like traditional chocolate. Ruby is made from cacao and is a cocoa product, and it even has a chocolate ingredients list. But unlike traditional chocolate, Ruby Chocolate tastes creamy like a fruity berry confection.
The Santa Barbara Chocolate version of Ruby Chocolate is called Ruby Couverture and this is what we make all of our Ruby cacao products from like Ruby Bars, Ruby Truffles and Ruby Chips. The pink chocolate color is entirely due to the cacao variety and how these special cocoa beans are handled. The fruity flavors are the natural flavors of the special Ruby Cacao.