When Did Veganism Become Popular for Breakfast?

When Did Veganism Become Popular for Breakfast?

Published by Chocolatier Jason Vishnefske on 1st Oct 2023

When Did Veganism Become Popular for Breakfast?

Once upon a time, breakfast menus were dominated by sizzling bacon, fluffy scrambled eggs, and creamy yogurts. However, the breakfast table has witnessed a transformation, driven by a movement called veganism. Let’s dive into this journey of when and how vegan breakfasts started becoming a global favorite.

Historical Overview of Veganism: Veganism, as a philosophy and dietary choice, has roots tracing back to ancient Indian and Mediterranean societies where many adopted plant-based diets due to religious or philosophical beliefs. The term 'vegan' was officially coined in 1944 by Donald Watson in the UK, marking the formation of the Vegan Society and a new era for this lifestyle.

Trend Analysis:

  • 1970s-1980s: Health movements began to gain traction. Tofu made its way from East Asian cuisines into Western breakfasts, mainly as an alternative to scrambled eggs.
  • 1990s: Environmental and ethical concerns became talking points. The decade saw a release of pioneering vegan cookbooks, and breakfast was a primary chapter in many. Dairy alternatives like soy milk started becoming household names.
  • 2000s: Documentaries exposing the meat and dairy industries led to public outrage and introspection. The rise of vegan influencers and celebrities further popularized the movement. Breakfast cereals officially met their plant-based milk companions, with almond and oat milk gaining significant attention.
  • 2010s and beyond: Vegan eateries began popping up worldwide, boasting specialized breakfast menus. Supermarkets started dedicating aisles to vegan breakfast goods, from cereals to plant-based yogurts. Social media, especially Instagram, became a showcase platform for colorful vegan breakfasts, from smoothie bowls to vegan avocado toasts.

Key Factors Driving the Vegan Breakfast Trend:

  1. Health: Numerous studies endorsed the benefits of plant-based diets, especially for breakfast, as they tend to be lower in cholesterol and provide sustained energy.
  2. Environment: With the alarming rate of deforestation and water usage in meat and dairy production, vegan breakfasts became an eco-conscious choice.
  3. Ethics: The cruelty-free philosophy led many to opt-out of animal-derived products, especially after knowing the conditions of battery-caged hens producing breakfast eggs.
  4. Innovation: The market saw an explosion of flavorsome vegan products, breaking the myth that vegan meant bland.

Popular Vegan Breakfast Options. The modern vegan breakfast is diverse and delicious:

  • Vegan pancakes topped with maple syrup and fresh berries.
  • Overnight oats soaked in almond milk, sweetened with agave nectar, and topped with sliced bananas and high flavanol Cocoa Dynamics.
  • Tofu scramble seasoned with turmeric and black salt, often mistaken for scrambled eggs.
  • Vibrant smoothie bowls with a base of frozen fruits, topped with crunchy chia seeds, nuts, and coconut flakes.
  • Plant-based yogurt bowls sprinkled with granola and a drizzle of peanut butter.

The vegan breakfast evolution is a testament to adaptability and openness to change. As we munch on our vegan toasts and sip our chocolate almond lattes, it's intriguing to think about what the future holds for the first meal of the day.

Was your first vegan breakfast an eye-opener or a culinary disaster? Share your stories with us! If you're looking for inspiration, check out our vegan chocolate breakfast recipe for a delightful morning treat!